Backmarket & Smile Makers Collection

Since 2025, we’ve been buzzing with excitement to team up with BackMarket - the go-to platform for giving tech a second life and tackling e-waste head-on. Known for making refurbished electronics cool (and kind to the planet), BackMarket shares our belief that small devices deserve better than the bin, even vibrators!

Mother Earth comes first

Beyond the buzz

When a vibrator stops working, it doesn’t vanish - it becomes e-waste. But most recycling programs ignore sex toys entirely. Together with BackMarket, we’re breaking the silence and making it easier to recycle vibrators responsibly. Because pleasure and care should go hand in hand, even at the end of a vibe’s life.

We’re proud to partner with BackMarket to shift how sex toys are seen in the sustainability space, and help make recycling your vibrator just as normal as recycling your phone.

Learn more

Let's talk about it

"For so long, vibrators were a taboo topic, and while we’ve helped open up that conversation, asking ‘Where do I recycle my sex toy?’ still feels hush-hush. Most recycling centers don’t mention them at all. We want to change that - no one should feel awkward about doing the right thing."

Samantha Marshall

Smile Makers Collection Head of Brand