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Privacy Policy

Our Privacy Policy on


At Smile Makers, we care greatly about our customers. We understand your data is precious and needs to be treated with the utmost respect and privacy. In this page, we are going to walk you through why and how we collect private data, how we use it, and your rights.

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. We updated our Privacy Policy to clarify how we protect your personal information in keeping with the EU’s new General Data Protection Regulation (GDPR).

We promise to keep your data safe and secure.

1 - How we collect and use your information

What we collect when you browse our website

Information about your phone or laptop, and how you use our website

Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website. We collect this via cookies, but we do not have access to your name and personal details via this technology.

How we use information about your phone or laptop, and how you use our website
  • To improve our website and set default options for you (such as language and currency) in order to to give you the best possible shopping experience

  • To prevent and detect fraud against either you or

What we collect when you sign up to our mailing list

Your name and contact details, history with emails, browsing, add to cart and purchase history.

How we use your name & contact details for emails
  • To send you emails and personalize them for you

How we use your history with emails
  • To provide relevant content. Indeed, when we see you interact more with one specific type of content, we can adjust what we send out to provide you with what you’re interested in. And by knowing in what part of the world you are located, we can send you information about events we do, stores we’re in near you, etc…

  • To adjust email frequency and make sure we don’t spam you, we monitor your engagement with our emails and based on that, adjust what campaign you receive.

How we use your browsing, add to cart and purchase history
  • To understand what you find interesting because we prefer to send you emails about.

  • To help you make the best decision for yourself. If you’ve checked or added to cart a product, we can send you more details about it so you can make an educated decision. And if you have bought a product, we may have recommendation on how to use this product or what or product you might like for more pleasure!

  • To make sure you’re happy with your purchase by asking you the right questions about the right product and at the right time. We monitor customer satisfaction to improve our product, our manufacturing processes and make sure you are happy with Smile Makers!

  • To find out what you and other customers, like so that we can adjust the website content, the emails content and provide you with a more valuable experience.

What we collect when you buy our website

When you buy on our website, even if you do not subscribe to our mailing list, we will collect your name, contact details and payment information. 

How we use your name & contact details

Including phone number, shipping address & order status (coupon used, order status).

  • To send you updates on your order

  • To deliver your purchase

  • To contact you during delivery if need be

  • To invoice your the correct amount by using and keeping coupon information

  • To prevent and detect fraud against either you or

How we use your payment information
  • To take payment, and give refunds

  • To prevent and detect fraud against either you or

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.

We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with third parties.


Sharing your information

What we DO NOT DO

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.

What we DO

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies

  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business

  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you signed-up to our mailing list, we will send you marketing messages by email.

How to stop marketing messages

You can stop receiving marketing messages from us at any time.

  • By clicking on the ‘unsubscribe’ link in any email

  • By contacting

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Please note as well that stopping marketing messages will not stop service communications (such as order updates or customer care follow-up if you have contacted us).


Seeing adverts for online

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of our website or Smile Makers banners or ads you have previously clicked on.


Your information and countries outside Europe

Smile Makers is a brand owned by Ramblin’ Brands, which is incorporated in Singapore. Our servers are not all based in the EU.

We have a fulfilment center in Singapore, which we may use for processing orders from customers in the EU, although we normally ship from the UK for EU orders. We protect your privacy and your rights through the use of the European Commission’s standard data protection clauses. More information about these is available here.


Storing your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.


Your rights

When it comes to your personal information, here are your rights: 

  • The right to be informed about how your personal information is being used

  • The right to access the personal information we hold about you. You can contact us at

  • The right to request the correction of inaccurate personal information we hold about you. Simply contact us at

  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances. Again, we’re available at contact us at

  • The right to stop direct marketing messages, by unsubscribing here

  • The right to request that we transfer or port elements of your data either to you or another service provider. Ask us at

  • The right to complain to your data protection regulator

If you want to exercise your rights, have a complaint, or just have questions, please contact us at

Changes to how we protect your privacy

We may change this page from time to time, to reflect how we are processing your data. 

If we make significant changes, we will make that clear on the website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use



We use cookies on our website.

There are four main types of cookies – here’s how and why we use them.

Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Cart”. When you come back days after having added items to your cart, it’s thanks to these cookies that you can find them back easily!

  1. Site analytics cookies – these cookies allow us to measure and analyze how our customers use the site, to improve both its functionality and your shopping experience.

  2. User preference cookies – when you are browsing on, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more relevant to you.

  3. Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. You can delete any cookies that are already on your computer, just how to do it on your browser.

Please note that by deleting or disabling future cookies, your user experience may be affected.


How to contact us?

And if you have any question regarding your data, on our products, on your order with us or any ticket you’ve created with us, contact us at