Pelvic health often goes unseen, literally.
But these small, powerful muscles are at the centre of so much of our wellbeing. With Pelvic Partner, we want to help people connect with their bodies in a new way: with confidence, awareness, and care.
It’s something we don’t talk about enough, even though it affects everything from posture and pleasure to bladder control and core strength. Yet for most people, the pelvic floor remains a mystery — a group of muscles we can’t see and rarely think about, until something goes wrong.
At Smile Makers Collection, we’ve always believed that understanding your body is a form of self-care. But when it comes to pelvic floor health, we realised there were huge gaps — in education, in access, and in the tools available to help people connect with this part of themselves. So, we set out to do for pelvic health what we’ve already done for pleasure: bring it out into the open, make it approachable, and shift the focus from fixing problems to preventing them.
What we discovered.
Before developing Pelvic Partner, we did our homework — and then some. We spoke to hundreds of people, and ran three testing phases with 50 participants across different ages, life stages, and experiences, including endometriosis, post-birth, peri-, and post-menopause.
Here’s what we learned.
42% of people told us they’ve never received any education about their pelvic floor. Not in school, not from a healthcare provider, not even during pregnancy or postpartum care. One of the biggest barriers? A lack of information. Which, let’s be honest, is no surprise — intimate and sex education still has a long way to go before it truly sets us up for healthy, fulfilling lives.
When it came to exercises, the numbers told an even clearer story.
63% of people either never do pelvic floor exercises or only a few times a year — yet the same number said they believe those exercises are very important for preventing future health issues. And 75% view them as part of their long-term wellness routine.
So, the will is there. The tools and support just aren’t.
Why pelvic health matters.
Pelvic floor disorders affect nearly one in three women in the U.S. — from incontinence and prolapse to pelvic pain and reduced sexual sensation (and even pain during sex). But it’s not just about women. People of all genders have a pelvic floor, and these muscles play a key role in stability, function, and confidence.
So, what exactly is the pelvic floor?
It’s a hammock-like group of muscles that stretch across the base of the pelvis — supporting the bladder, bowel, and (for people with a uterus) the uterus. These muscles tighten and relax to control urination, bowel movements, and sexual function. Like any other muscle group, they can weaken over time due to factors such as pregnancy, aging, or inactivity — but the good news is that they can also be trained and strengthened.
What are pelvic floor exercises?
Pelvic floor exercises — sometimes called Kegels — involve contracting and releasing those muscles to keep them strong and responsive. Think of them as strength training for your inner core.
When done regularly, they can help prevent or reduce issues like leakage, improve sexual sensation, and support overall pelvic floor health. But for something so simple in theory, pelvic floor exercises can be surprisingly hard to get right. Many people struggle to locate the correct muscles or to know whether they’re engaging them properly, which can make progress frustrating.
That’s one of the biggest insights that led us to create Pelvic Partner: a pelvic health device designed to make pelvic floor exercises feel more intuitive, more mindful, and more effective.
Creating Pelvic Partner.
Pelvic Partner was born out of that belief — and built through collaboration.
Over the three testing phases, we worked closely with 50 members of our community to shape, refine, and rethink what a pelvic floor exerciser could be. Every piece of feedback helped us make it more intuitive, more comfortable, and unmistakably Smile Makers. Because if a tool is going to make a real difference in your wellbeing, it needs to be something you actually want to use.
We also wanted to make sure it was accessible and affordable. Too many pelvic health devices sit behind high price tags or data-tracking apps that feel more clinical than caring. Pelvic Partner is about the opposite — a tool that makes you more aware of your pelvic health and can slip into your other healthy habits for intimate wellbeing.
Pelvic Partner isn’t just a new product. It’s a new conversation. We want to help people build a better relationship with their pelvic floor — to understand it, connect with it, and care for it as a key part of their overall health. Because knowledge should feel empowering, not overwhelming. And intimate wellness shouldn’t be treated as an afterthought. Pelvic health deserves the same attention, education, and innovation as any other aspect of wellbeing. We’re here to help make that happen.
Our goal.
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