About Smile Makers
We’re Smile Makers: pioneers in female sexual wellness and the first people to put vibrators front-and-center of the world’s biggest beauty stores. We develop elegant, ergonomic sex toys and accessories you’ll want to display proudly on your nightstand – and are behind a growing global community that celebrates, and prioritizes, pleasure.
We bring sex out in the open
Sex toys and essentials, minus the stigma
Whoever you are, whatever you’re into, and whether you’re new to self-pleasure or not – we’ve got something for everyone. There’s only one rule to what we do: we feel comfortable showing our mothers.
Research based on real bodies and desires
It’s a hard job, but we figured someone had to do it. We develop all our products ourselves, basing our designs on real anatomy and insights from thousands of women all over the world.
And the sex ed that you wish you’d had
Forget everything they taught (or didn’t teach) you in high school. Introducing our pleasure-positive sex education platform, Vulva Talks. Created by our community, for our community.
We’re making sexual wellness more mainstream
Since starting out in 2012, it’s been our mission to make vibrators available in everyday beauty stores. Sexual wellness should be talked about. It affects our physical and emotional wellbeing. And some of the world’s biggest brands agreed. That’s why you’ll now find us in the likes of Sephora, Ulta Beauty and Urban Outfitters.
And we make all of our products ourselves
When it comes to products, we don’t buy off-the-shelf. Our award-winning collection is based on scientific research, expert advice, and real desires – and is continuously improved based on your feedback. But, most important of all, everything’s 100% body-safe.
A global perspective on pleasure
Our team is proud to be 75% female, and brings together talent from the US, UK, Sweden, Taiwan, France, Mauritius, Singapore, Mongolia, and The Philippines.
What people say about us
"Smile Makers, (...) wants to change attitudes to self-pleasure."
"Smile Makers, (...) are championing individuality of sexual experience rather than a "one size fits all" approach"
"Smile Makers has the motto “we bring vulva sexuality out into the open” and they do so through ergonomically built sex toys, which are bound to induce a lot of ‘smiles’ in their customers."
"Smile Makers has long been one of the best brands for sex toys for women around. They've been leading the way for almost a decade when it comes to sexual wellbeing products that empower the needs and desires of females."
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Our story so far
A brief history of Smile Makers
Smile Makers was founded back in 2011. Our mission: normalize female sexuality by bringing vibrators out from behind the doors of sex shops and into mainstream retail. Shortly afterwards, we launched the first versions of The Tennis Pro, The Firefighter, The French Lover and The Billionaire.
The names of our four original vibrators (The Firefighter, The French Lover, The Tennis Pro and The Billionaire) are based on a global survey about the top sexual fantasies.
Before long, we were selling vibes in leading European health and beauty retailers in Switzerland, Austria, Hungary, Denmark – even as far as Israel. Plus, we launched in Standard Hotels in the US.
Our original collection was created for vi-curious people: people who have never used vibrators before but are curious to try.
Four years after the creation of our original vibrator collection, The Surfer joined the gang – along with our Generous Gel. Other European retailers wanted in on the action, including major stockists in the UK and France. Plus, we also conducted our first sex ed workshops with leading universities and family planning organizations in Malaysia.
More than 50% of us would rather find vibrators in everyday stores than sex shops. And we’re here to give the people what they want.
By 2017, we’d started selling in one of the biggest names in Asia, Guardian Singapore. Plus, we expanded to Australia, partnered with big names in the US including Free People, Goop and Urban Outfitters. The Tennis Pro even made an appearance on Jimmy Kimmel's show.
Increasing sexual frequency to at least once a week is shown to increase personal happiness. And the more, the merrier, right?
In 2019, we launched our own sex ed program, Vulva Talks, and saw our first products on sale at Cult Beauty, FeelUnique, Beauty Bay. By 2020, we’d expanded our collection in the form of The Romantic and Ballerina, and opened our first offices in the UK.
75% of women that received sex ed feel it didn’t prepare them to understand pleasure. That’s why we created Vulva Talks – to talk about sex, baby. The way it should be done.
In 2021, Smile Makers was launched in Sephora stores and online – making us the first ever vibrator brand to partner with the retailer. The Poet, The Artist, our Sensorial Play collection, Silky (S)wipes and Come Connected condoms all went live. Plus, we marked our 10 year-milestone by partnering with the largest health and beauty retailer in the US, Ulta Beauty.
Sexual healing is a genuine thing. Arousal and orgasm are proven to boost your immune system.