We’ve always believed intimate wellness should feel like a natural part of caring for yourself; not something hidden away or hard to access. That’s why Smile Makers Collection creates thoughtfully designed essentials that support pleasure, care, and body awareness as part of everyday routines. And it’s also why we’ve made a point of showing up in the places where you already shop for yourself.
Today, finding us is even easier. Smile Makers has been available at Ulta.com since 2023, and now our bestselling vibrators are also available in select Ulta stores. A curated edit of intimate wellness essentials, now part of a retail space known for helping you explore what makes you feel good—across beauty, body, and beyond, at every stage of life.
Whether you’re choosing your first vibrator, rejigging your routine, or simply adding something new to your self-care lineup while browsing your usual staples, this is one more way to make pleasure and self-care a priority—on your own terms.
Intimate wellness, where you already care for yourself.
At Smile Makers, we see intimate wellness as part of the same ecosystem as skincare, body care, and the small rituals that help you feel good in your body. Pleasure, body awareness, and care aren’t separate—they’re connected to how you move through your day and relate to yourself over time.
That’s what makes Ulta Beauty feel like a natural place for us to be.
Here, intimate wellness sits alongside the products you already reach for—your toothpaste, supplements, tampons, or even a sleep mask at the end of the day. The essentials that support how you feel, day in and day out.
Bringing Smile Makers into this space means placing intimate wellness within those same routines. In a setting built around discovery and care, it becomes easier to explore products that support your well-being in a way that feels familiar, intuitive, and part of real life.
What you can shop at Ulta Beauty.
A curated selection of intimate wellness designed to support pleasure, care, and body awareness as part of your everyday routines.
Vibrators
Our vibrators are designed for taboo-breaking pleasure, with a focus on simplicity, comfort, and thoughtful details. Made from soft, body-safe silicone, they’re intuitive to use and easy to integrate into your routine—whether it’s your first or a new favorite.
Expect features that make a difference in everyday use: travel-lock functionality for discretion on the go, ergonomic shapes that feel natural in hand, and award-winning designs recognized for both form and function.
Find The Billionaire, The Artist, The Tennis Pro, The Firefighter and The Romantic on shelf!
Intimate health essentials
Alongside vibrators, you’ll find a range of intimate care products made to support comfort, hygiene, and overall well-being.
This includes handy intimate wipes and our Vibe Wash for gentle, effective cleansing, as well as our Generous Gel—a body-safe lubricant designed for smooth, comfortable glide. These essentials are thoughtfully formulated, travel-friendly, and low–cost, making them easy to incorporate into your daily routine.
You’ll also find our pelvic floor trainer, designed to support kegel training through responsive haptic guidance—no app required. It’s a straightforward, discreet way to build awareness and strength over time.
A more accessible way to shop Smile Makers Collection.
You might already be heading to Ulta Beauty for the things that support your routine—skincare, body care, the small essentials that help you feel like yourself. Now, you can find Smile Makers there too.
It means discovering intimate wellness in a space that already feels familiar. No need to go out of your way, no need to overthink it—just something you can explore at your own pace, alongside the products you already trust.
It also opens the door to a different kind of discovery. You might come across something new while browsing, get curious, or finally feel ready to try something you’ve been thinking about. All in a setting that feels easy and part of everyday life.
Because where you shop matters. And seeing intimate wellness in a place like Ulta Beauty helps shift how it’s experienced—not as something separate, but as one more way to care for yourself.
“For us, it’s always been about making intimate wellness feel more everyday—approachable, even a little mundane in the best way. Being at Ulta Beauty helps bring that vision to life, alongside the self-care rituals people already have.” — Samantha Marshall, Head of Brand
How to buy Smile Makers at Ulta Beauty.
You can shop Smile Makers through Ulta Beauty by checking available assortment online and, where applicable, in participating stores:
- In select stores: Discover your new Wellness by Ulta Beauty spaces in Ohio, Virginia, and Massachusetts.
- Online: Search Smile Makers on Ulta.com.
- Store-to-door: If Smile Makers isn't available on shelves of your local store, a store associate can order it for you in-store and have it shipped directly to your home.
Tip: when it comes to shopping for intimate care, we know that discreetness matters. What better way to be discreet than bagged up in an Ulta bag or box.
Part of your routine, now at Ulta Beauty.
You can now find Smile Makers at Ulta Beauty—online and in select stores—making it easier to explore intimate wellness in a space that already fits into your routine.
This isn’t just about being available in more places. It’s about making intimate wellness feel easier to reach, easier to understand, and easier to make your own.
So whether you’re curious, revisiting your routine, or simply picking something up along the way, you can now do it somewhere familiar—with the time and space to figure out what feels right for you.
FAQ
Is Smile Makers available at Ulta Beauty?
Yes, Smile Makers is available at select Ulta Beauty stores through a curated assortment of intimate wellness products, as well as online at Ulta.com.
What Smile Makers products can I buy at Ulta Beauty?
Assortment may vary, but you’ll find a curated selection of Smile Makers favorites across in the Intimate Care section of Wellness. This includes bestselling vibrators such as The Billionaireversatile vibrator, The Artist rabbit vibrator, and The Firefighter clitoral vibrator.
Can I buy Smile Makers online at Ulta?
Yes, you can find our wider colelction at Ulta.com and and earn points through Ulta Beauty Rewards while you’re at it.
Is Smile Makers in Ulta stores too?
Find us in select stores, visit Ulta.com to discover exactly where we’re stocked IRL.
